THE GROWTH JOURNEY OF NEW STONE: A STORY OF AMBITION TO ELEVATE VIETNAMESE MATERIALS

Every great brand has a story. For New Stone, the heart of that story is the ambition to create Vietnamese materials that meet international standards. It has been a challenging journey, built on vision, perseverance, and an uncompromising commitment to quality.

The Origin of a Vision: The Birth and Branding of New Stone

The story of New Stone's growth began in 2020, a time of great challenges but also a moment when bold ideas were ignited. With extensive experience in the construction materials industry, the founders recognized a gap in the market: the lack of a domestic manufacturer capable of supplying high-end engineered quartz stone that was both aesthetically pleasing and consistently high-quality for large-scale projects and export.

New Stone's Objective

From the very beginning, New Stone clearly defined its goal: to become a leading supplier of quartz stone. To achieve this, the brand has continuously invested in modern production technology and dedicated customer care. The alignment of vision and action has created a solid foundation for New Stone's development journey.

Key Milestones in New Stone's Growth Journey

- 2021-2022: New Stone focused on laying a solid foundation. A modern factory, spanning nearly 65,000 m², was planned in Tam Nong, Phu Tho. The strategic decision was made to invest in an integrated KEDA technology production line, affirming a commitment to quality from the outset.

- 2023: The factory began trial operations, with all processes being refined and optimized to meet the strictest international standards. This resulted in a prestigious trio of certifications: ISO 9001, ISO 14001, and ISO 45001.

- 2024-2025: The world's doors opened. New Stone's growth journey entered a new chapter by completing its product portfolio and officially conquering demanding markets such as the USA, Latin America, and Asia.

These milestones mark significant steps forward in the development journey of New Stone.

Mission, Core Values, and Strategy: Crafting the New Stone Brand Identity

Mission New Stone

New Stone's mission is not merely to produce and supply engineered quartz stone, but to deliver real value to its customers. The brand consistently emphasizes the importance of product quality and customer satisfaction.

Core Values

New Stone's core values are: Quality is Survival, Innovation is the Driving Force, Customers are the Core, and People are our Greatest Asset. These values have shaped the brand's identity and created a distinct advantage in a fiercely competitive market. Thanks to the consistency in how the brand embodies its mission and core values, New Stone has earned the trust of numerous partners and customers through collections like Calacatta, In Full Body, Zero Silica, and more.

Experience the renowned collections that made our name. Explore Calacatta, Carrara, Full Body, and more.

Market Expansion Strategy and Breakthroughs

New Stone's market expansion strategy has been executed by establishing strong distribution channels and expanding its network of partners. Crucially, the brand has relentlessly sought opportunities to expand into international markets where the demand for engineered quartz stone is on the rise.

Each time it enters a new market, New Stone clearly identifies local consumer requirements and trends, adapting its products and services accordingly. This breakthrough approach, which combines product quality with smart and flexible business tactics, has helped New Stone solidify its market position.

The New Stone Journey: Today and Tomorrow

The Key to Elevating Engineered Quartz Stone Quality at New Stone

Technological innovation is a cornerstone of New Stone's growth. The brand has invested heavily in advanced technologies for engineered quartz production, optimizing manufacturing processes and enhancing product quality. The application of integrated technology from the KEDA group not only improves quality but also creates products with superior features.

Furthermore, New Stone places great importance on training its staff in new technologies. The team members, who are directly involved in the quartz crafting process, are equipped with the latest techniques. The combination of modern technology and a professional team has built New Stone into a strong brand in the engineered quartz manufacturing sector.

Our Team: The Solid Foundation for New Stone's Growth

Our people are an indispensable part of New Stone's journey. With a professional and experienced team, New Stone takes pride in its ability to meet customer needs in the best way possible. The enthusiasm and commitment of our team members are what truly sets the brand apart.

New Stone also focuses heavily on employee training and development. In-depth training programs not only enhance skills but also foster a creative and positive work environment, enabling everyone to reach their full potential. This benefits not only the company but also each individual on the team.

Future Vision: New Stone's Commitment to Sustainable Development

The future of New Stone is built on a foundation of innovation, sustainable development, and environmental responsibility. As consumers become increasingly conscious of sustainability, New Stone has committed to actively applying eco-friendly production methods in its engineered quartz crafting process.

A key strategy is the responsible recycling and use of natural raw materials. This not only enhances product durability but also minimizes environmental impact. This vision clearly demonstrates New Stone's commitment to being a brand that not only provides quality products but also contributes positively to the sustainable development of society.

The Unceasing Journey of the New Stone Brand

New Stone's growth journey is a testament to its relentless effort in building a brand from its challenging early days to becoming a leading supplier of engineered quartz stone. With a strategic vision, a commitment to quality, and continuous innovation, New Stone has established a solid position in the engineered quartz manufacturing and fabrication industry.

The road ahead is full of promise and challenges, but based on what has been achieved, New Stone is certain to reach even greater heights, leaving a lasting impression on consumers and partners. The journey of New Stone continues, opening up many new opportunities for the future.

New Stone Technology Joint Stock Company 

Hotline: +84 210 3992 888 

Address: Lot D3-1, Trung Ha Industrial Park, Tam Nong Commune, Phu Tho Province, Vietnam.

Website: https://newstone.com.vn/ 

Fanpage: https://www.facebook.com/NEWSTONEJSC/